Our Mission
Our Mission
beti+beno's mission is to break the cycle of poverty through grassroots operations - working with traditional artisans from rural communities to provide them with a new market for their rich heritage craft. The proceeds from this craft help fund the education of children in communities throughout India.
Our Dream
Using modern design and heritage craft to create luxurious fashion that empowers marginalised communities of India.
Our Spirit
Equality
Our Focus
Creating stylish fashion with a purpose
Our Character
Authenticity | Empowerment | Heritage | Community | Education
Our Beliefs
Our character speaks to our beliefs:
Being authentic in every way....from who we choose to work with to how we work with them and what we make with them.
Empowering is a big word - for us it means creating a virtuous circle and thereby being the solution to the problem.
Together let us preserve the heritage craft of artisans globally.
Communities are the bedrock upon which we learn to love so lets nurture them.
Education changes a person, a community, a society and beyond.